Gurukiran observes a transition in music from a creative endeavor to a business-driven industry.
In the late ’90s, a young Gurukiran arrived in Gandhinagar to help friends with film music. Twenty-five years on, the music director and composer, who has seen the industry evolve from film reels to...
1
views

In the late 1990s, a young Gurukiran arrived in Gandhinagar to assist friends with film music. Now, twenty-five years later, the accomplished music director and composer reflects on his journey in the industry that has transitioned from film reels to social media. Initially facing challenges in being accepted due to not fitting the typical image, Gurukiran discusses the pressure of creating hit songs, how he found his own unique place in the industry, and more. He reminisces about visiting theaters to gauge audience reactions, citing a memorable moment during the re-release of Upendra, where he first experienced success as a music director. Despite his initial reluctance to settle in Bengaluru, it was after the projects Upendra and Chitra that he decided to permanently relocate. Gurukiran reveals that music wasn't his primary career choice initially, but his success with these films led him to take music more seriously. Reflecting on the changes in the industry, he notes that while it's easier for newcomers to break in today, the real challenge lies in maintaining success over time as music has become more commercially focused.Nowadays, the music industry is highly competitive, with everyone striving to stand out in a market that is saturated. Merely creating music is no longer sufficient; one must also make investments in promoting it to ensure it reaches the audience. Requests like 'make this trending on reels' are made to music directors, as if hit songs can be produced on command. This realization has led me to slow down and only engage in projects that truly inspire me. I find satisfaction in the fact that my music from movies such as A, Kariya, and Upendra still feels fresh even after many years. At this point in my life, creating something enduring is what matters most to me," explains Gurukiran.

In his journey, Gurukiran faced challenges in gaining acceptance due to not conforming to the traditional image expected of music directors. Despite working hard to prove himself, it took time for the industry to fully embrace him. Initially, many did not take him seriously, partly due to his appearance not fitting the standard mold. However, with successful projects like Apthamitra, perceptions started to change in his favor. Gurukiran proudly notes that a significant percentage of his work has achieved success, with a notable percentage of films running successfully for over 100 days. He emphasizes the vital role of music in attracting audiences to cinemas."